SMS VS MMS
SMS VS MMS - What’s the difference?
An SMS message is a short 160 character message that can highlight a great offer from a restaurant, a text message from your doctor confirming your appointment while an MMS allows 10x more characters 1600 vs 160 and can send up to 10 images to your audience. We strongly recommend a gif style campaign if you’re putting together targeted image campaigns as one rotating images is easier to view than separate images. MMS campaigns are best optimized by taking advantage of the 1600 character limit and sending a longer style format that highlights are experts putting together wildly successful campaigns and have been doing this since 2009.